Defining your purpose and mission by honing in on your strengths, fears, passions, goals, and purpose is where we start and lay the groundwork for the rest of the conference and your business.
We all love what we do, but are we paying ourselves fairly and pricing our product appropriately so we can make a living? We’ll discuss how you can do both and feel better about it, plus we’ll provide you with spreadsheets and resources to track all of your dollars.
Defining your ideal client is a must. You can’t be everything to everyone, so we’ll teach you how to identify who your client is and how that will help you grow your business. We’ll walk you through step-by-step to identify your ideal customer.
Your call is how you market your business and attract customers. We’ll discuss ways you can freshen your campaigns and implement some strategies as soon as you get home. You’ll leave with the beginnings of your marketing plan and how to “get yourself out there”.
Your Brand is the anchor of your company and how you take all the things you’ve learned so far and show it visually throughout your company. It is not just your logo. A big part of your brand is your own signature style and winning the “comparison game”.
Copyright © 2015